Sisense uses Magnitude Simba to enable business users to extract insights from complex data sets
Headquartered in New York City, Sisense simplifies business analytics for complex data. It enables non-technical business users to manage, analyze and visualize growing data sets from a multitude of disparate data sources.
Magnitude Simba was a natural choice as the drivers are trusted by the data source vendors and guaranteed to be compatible with any data source. Business users can connect their Sisense BI tool seamlessly to their disparate data, enabling them to analyze billions of rows and extract insights from these data sets with unparalleled speed and smooth performance without having to write code.
Head of Product Management
The Sisense mission is to give business users access to and control of their data. Its powerful yet simple-to-use business analytics platform can handle extreme volumes of data in a flash. In today’s fast-changing world, gaining a competitive edge requires understanding and utilizing a multitude of new data sources to glean trusted insights. However, data is rapidly changing and becoming more complex, especially in terms of data generation.
A key complexity is that big data has three dimensions: volume, velocity, and variety. Handling these multi-dimensional data types is difficult for existing relational database management systems, and desktop statistics and visualization packages. As a result, connecting to data is an evolving problem and a moving target.
Sisense sought to find a more efficient way to allow business users to seamlessly connect to disparate data sources and deliver better data connectivity while allowing its best engineering talent to remain focused on its core product. It wanted to ensure that even non-technical team members could join multiple, large data sets, build smart dashboards with data visualizations, and share with thousands of users for a variety of business insights.
In evaluating its options, Sisense chose Magnitude for its suite of ODBC connectors and the Simba Development Kit (SDK), plus Sisense’s own ODBC driver that allows connectivity to a number of applications. Thorough testing of the connectors and Magnitude’s technical assistance with the SDK allowed Sisense to quickly build their own custom ODBC driver. It was a business case no-brainer.
The single most important influence on Sisense’s decision is that Magnitude Simba is the de facto standard for ODBC and JDBC connectivity. According to Sisense, it was a natural choice as the connectors are trusted by the data source vendors and guaranteed to be compatible with the latest versions of the data source. Built on the common foundation of Simba SDK technology, the connectors provide a consistent, standards-compliant interface with predictable behavior across a wide range of data sources.
The enhanced Sisense analytics solution now lets non-technical team members join multiple large data sets, build smart dashboards with data visualizations, and share with thousands of users with no scripting knowledge required. The combined Sisense and Magnitude package delivers powerful new analytical capabilities. Business users can now connect their Sisense BI tool seamlessly to popular big data sources like MongoDB and Google BigQuery. This enables them to analyze billions of rows and extract insights from these data sets with unparalleled speed and smooth performance – all without having to write code.
Adding Simba ODBC connectivity from Magnitude allows Sisense business users to query unstructured data directly via SQL. Users can transform raw data into actionable dashboards and generate immediate insights in an intuitive, end-user oriented interface. Sisense allows for this data to be mashed up from a multitude of sources with unprecedented speed and ease.