Why Is Data Access More Important than Data?

  • Data-Driven Enterprise

What’s New in Store at Magnitude Simba

Many businesses today are literally built on data – e.g., Facebook, Google. Other businesses can easily attest to how the insights derived from data have become essential in growing the bottom line. Organizations invest millions of dollars, if not billions of dollars to create, store, maintain and protect data. Looking at the value of data, the necessity of data, and the amount of money being spent on data, it’s easy to see how important data is, but if it can’t be accessed, when and where it's needed, then organizations are spending a lot of money without gaining any real value.

Recent research re-affirms the need to simplify access to data across applications and data platforms

In a recent proprietary research study conducted through TDWI, we asked over 300 companies how they handled ensuring data access across their organizations. We we’re not surprised to learn that a large percent (nearly half) of the respondents reported that it still takes too long for their organization to connect to new data sources. Specifically, over 30% of respondents stated that IT spent between up to a quarter of their time setting up and maintaining user source system connections. Over 25% percent said that IT spends between 25% and 50% (and some even more) of their time engaged in this activity. Likewise, nearly half also agree that IT has difficulty managing all their data sources and data governance is not handled well in many organizations.

We we’re not surprised to learn that large percent (nearly half) of the respondents reported that it still takes too long for their organization to connect to new data sources.

For more than thirty years, Magnitude Simba has been solving data access and integration issues for some of the world’s largest software providers and enterprises alike. We offer a complete data connectivity solution portfolio delivering data access to and from applications, data platforms, databases - virtually any data source - efficiently and effectively.

And we are not slowing down …

We recently released our latest version of our Magnitude Gateway platform Gateway 2.6.

Our connectivity platform – Gateway - provides unique connectivity capabilities, allowing data users and technical teams to securely manage connectivity among multiple applications and data sources - on demand. That might mean connecting Google AdWords, Facebook, Eloqua, and Amazon Marketplace to Power BI, or ensuring your BI tool of choice can access data from your graph database and cloud data platform.

Expanding on its focus of making data connectivity simple, Gateway 2.6 now supports the generation of Power BI templates pre-configured to connect to the data source of interest

What’s new in Gateway?

Power BI users will be happy to hear that “expanding on its focus of making data connectivity simple, Gateway 2.6 now supports the generation of Power BI templates pre-configured to connect to the data source of interest," said Craig Chaplin, Senior Product Manager for Magnitude’s Connectivity products. "With Gateway 2.6, customers relying on popular Power BI can spend less time getting connected to data and more time working with data.”

And we’ve added to our portfolio of Data Connectors

Via Gateway, users can easily add data from numerous popular SaaS applications to their reporting tool of choice. In addition to our continuous updates of all our data connectors, we’ve added the following data connectors to our portfolio over the last quarter: (hint - click each logo to learn more)

Amazon Cost Explorer
Google Drive
Microsoft Azure Billing
EBay
Sengrid
OneNote
Wordpress
Microsoft teams
Microsoft Dynamics
Box
Google Search
Splunk
Twitter Feeds
Freshdesk
Mailchimp
Sage Cloud Accounting
DocuSign
Slack

Imagine having an easy way to access SaaS application data or any other data-source data from Power BI and other BI/Analytics tool you rely on.

With Magnitude Simba Data Connectors on Simba Gateway, you’re only steps away from direct BI connectivity to a variety of data – from users and usage, to information on collaboration, billing, contacts and more (depending on the application) - without extraction.

This helps not only IT departments and individual business units get connected to the data they need, but also helps our software vendor customers provide out of the box connectivity to their end users via OEM license agreements.

Speaking as a marketer who relies heavily on Power BI, having access to data from all customer touchpoints helps us quickly understand which campaigns are working and which are not - all in a single dashboard.

Advantages of a data access platform vs. an ad Hoc approach to data connectivity

  • Reliably access your universe of disparate data sources in real-time
  • Control access, keep data safe, and meet governance expectations
  • Migrate data to the cloud without disruption
  • Unify data connectivity management
  • Stay current with the latest data source features
  • Customize your connectivity solution