Q&A with Bas Kamphuis: Empowering SAP Businesses to Unlock the Value of Enterprise Data
Nicole Ferros, Marketing Director | October 21, 2020
SAPinsider, the largest and fastest growing SAP membership group worldwide, recently featured Magnitude’s Bas Kamphuis, General Manager of the Productivity Business Unit, in an exclusive Q&A to discuss his role in helping companies unlock the value of their enterprise data.
Bas shared his perspective that “many companies today are data-rich but insight-blind — that is, they generate data in abundance but lack the tools to efficiently transform the information into business insights in a fully automated way.”
To help customers get the most from their SAP data, Bas offered the following advice:
“Organizations are more successful — particularly in transformational business initiatives — when they have figured out how to turn data into a competitive advantage. The purpose and the power behind the tools we offer is ultimately in unlocking data to be more democratic — getting the right information into the hands of the people making business decisions.”
Access the complete article on SAPinsider.com for insights on what it takes for a truly digital enterprise to become a data-driven enterprise and Magnitude’s role in helping companies achieve that state.