Introducing The New Magnitude

We believe data is at the core of the next great wave of digital innovation. We're pleased to unveil a brand that communicates the amazing power of data.

Introducing Our New Brand Identity

We were founded on a belief that data is a fuel for innovation, a competitive lever – and a source of insight and learning. Data can be amazing. Our new brand identity captures and conveys the energy, innovation and excitement that underpins our team and our purpose.

Read more from our CMO about our new brand and visual design.

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We've Been Moving Some Things Around.

Our streamlined product branding brings together our portfolio under a simpler brand architecture. Here's how the products map to their new names.

Process Analytics & Automation

Data insights and automation in the hands of your business users.

Old NameNew Name
Every Angle Angles for SAP
Every Angle Process Mining Angles Process Mining
Noetix Angles for Oracle
RapidDecision Angles for Oracle
Innowera ProcessRunner Process Runner
Innowera Enterprise Apps Process Runner Enterprise
Z Option GLSU Process Runner GLSU

Data Connectivity & Integration

Have confidence that your data can be trusted and used for better decision-making.

Old NameNew Name
Simba Data Connectors Simba Data Connectors
SimbaEngine SDK Simba SDK
Magnitude Gateway Simba Gateway
Agility Multichannel Agility PIM
Kalido MDM Kalido MDM
Kalido DIW Kalido DIW
SourceConnect SourceConnect
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