Datanami: Wanted: Meaningful Business Insights

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In an era where companies are having difficulty sourcing specialized data analytics and business talent, dependence on a core group of individuals to drive insights is a recipe for major bottlenecks. It also doesn’t help that data science experts are typically not immersed in day-to-day operations, which makes them much more removed from determining what constitutes a valuable insight compared to mainstream business users.

To avoid the risk of big data initiatives becoming a “dumping ground” for data without delivering any real business value, organizations need to zero in on two things. To learn what those two things are and start on a path to true data-driven business,read the article here.