ISA 21

Location: Virtual

Magnitude will be a sponsor at ISA 21. This virtual event presented by the Industrial Suppliers Association takes place April 20-22 and includes companies that make up the Industrial MROP Supply Channel (Manufacturers, Distributors and Independent Manufacturers Representatives). The program is designed with the entire organization in mind — all functional areas like Sales, Marketing, HR, IT, Finance, C-Suite and more. ISA 21 will feature multiple networking opportunities, from private meetings to topic-related roundtables and more. Plan to attend and join over 2,500 individuals representing roughly 450 of the top companies in the channel.

Don’t miss our presentation Wednesday, April 21 @ 2:45pm – 3:00pm by Dawn Zassick, Magnitude Vice President, Customer Solutions:
“Product Data Drives eCommerce Success: Ensure Customers Find You and the Products They Need”

Take charge of your product data now to ensure your potential customers find your site and the products they need within a few clicks and that you have anticipated every question so that they buy from you rather than looking for answers—and making their purchase—elsewhere. Join us to learn about the many ways your product data affects your customers’ digital interactions with you and the steps you can take to ensure that your product data supports your eCommerce success.

Attend this session to:

  • Learn why buying data from industry associations and data service providers is not enough—you need to differentiate yourself for SEO success.
  • Understand that core product facts are only the foundation—ensure your product detail page goes beyond specs and includes images, videos, technical documents and related products/services that will answer customer questions and ensure conversion.
  • Appreciate that a strong taxonomy is non-negotiable—it makes attribute filters, indexable search and product comparison possible.
Presentation: Wednesday, April 21 @ 2:45pm “Product Data Drives eCommerce Success: Ensure Customers Find You and the Products they Need”